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NASCAR sponsorship
has evolved significantly over the years. As the sport has grown,
so have the types of companies that sponsor the sport. Current sponsors
range from Dupont to Pfizer to the National Guard. Each of these
organizations has found NASCAR as an effective way to communicate
to their audience.
Sponsorship is not for everyone. Verve SG works with companies to
help them determine if NASCAR sponsorship is right for their brand.
Our analysis includes
- Marketing
and Business Objectives
- Brand Equity
Analysis
- Market Demographics
- Market Share
- Current Marketing
Strategy
- Advertising
expenditures
- Key competitor
tactics
The end result provides companies with a independent, third party
analysis that can potentially save ineffective use of marketing
dollars.
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